
SaaS & Technology
Northline
A product narrative and marketing system for a B2B platform.
E-commerce & D2C · Sample
A brand-led storefront built for merchandising, not templates.

Sample case. Harbor Goods stands in for a direct-to-consumer brand that needed a store that felt like a world, not a catalogue skin.
The products were distinctive. The site flattened them. Discovery, story and checkout were three different personalities.
Art-direct the product. Shorten the path. Give merchandising templates that can change with the season without a redesign.
Warm material photography against a restrained type system. Collection pages that edit, not just filter.
Commerce architecture with campaign landing templates, flexible modules and clean analytics on the purchase path.
A content and creative system that can feed paid, email and the storefront from the same story.
Results will be added when this work is published. Do not invent metrics here.



Gallery placeholders — replace with project photography or film.
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